Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming,advertising) and what consumers buy (categories, brands, products) on a global and local basis. The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia.
David L. Calhoun is Nielsen’s Executive Chairman, and Mitch Barns is Nielsen’s Chief Executive Officer. Prior to joining Nielsen in 2006, Dave Calhoun served as Vice Chairman of The General Electric Company and President and Chief Executive Officer of GE Infrastructure, the largest of six GE business units. He served as Nielsen CEO from to 2006 to 2014 when he was succeeded by Barns.
While the Nielsen brand is most often associated with television ratings, those TV rating services comprise approximately one-quarter of the company’s business and revenues. After substantial work to simplify the company over the last several years, Nielsen today aligns their business into two divisions: What Consumers Buy and What Consumers Watch.